People used to have to travel many miles to engage in an event live. Not anymore. With live streaming, users can participate in events in real time, from the comfort of their office or home, or while on-the-go.
Because of this, live webcasting at events is changing how employees, business owners and stakeholders design their functions. It makes expanding the audience of events more affordable and allows them to interact from any corner of the globe.
It's a new way to get events noticed and a more cost-efficient way to spread key industry messages in real time. It's no wonder then that in 2016 webcasting is more popular than ever.
The ins and outs of live streaming at events
Live webcasting is a way of streaming events, functions, meetings and more in real time. It uses the Internet to deliver a video and audio feed of events to a user's computer, tablet or smartphone.
It is often called a 'one to many' communication tool because one location (the broadcaster) streams the content to many viewers.
This is unlike video conferencing where video and audio are broadcast in both directions.
By using special servers, the video and audio, along with synchronised presentation slides, are sent together in a cross-platform format that can be seen on virtually any device.
How live webcasting at events works in action
Live streaming at events makes use of cameras and microphones capturing the in-room experience.
The webcast stream is delivered via a branded webpage that also allows users to enter text questions remotely, which are then delivered to a moderator in the function space. This is where the interactivity comes into play, as the internet audience still has the ability to send questions and feedback in real-time to the live events space.
With live webcasting at events, users can access the feed wherever they have access to the Internet and your site. This includes, but is not limited to boardroom monitors, work computers, smartphones and tablet devices.
Live streaming at events expands audiences and reduces costs
Live streaming at events can dramatically increase your audience reach.
With a webcast, any Internet user is a potential viewer. Whereas in-person participants are limited by venue size, online the audience can be almost limitless.
It provides people with an alternative to interstate or international travel. Whereas travel can be expensive and inconveniencing, live streaming at events allows users to experience the event at home and for the price of an Internet connection.
There are potential cost-savings too. As your audience moves online, less space, catering and other expenses are required at the actual event. Fewer expenses means lower event costs.
"Live streaming at events allows users to experience events at home and for the price of an Internet connection."
Which sort of events is live webcasting suitable for?
Webcasting is presently being used in a wide range of events, including small, medium and large scale functions. Everything from internal presentations to gala dinners are now benefiting from this technology.
Shareholder meetings are a great example of where webcasting can be used effectively. The ASX requires that public companies make it easy for shareholders to receive information, yet often meetings are held far away from investors. They also involve multiple stakeholders, which can make spacing prohibitive.
In this case, webcasting is a great option as it allows shareholders who are interstate or overseas to see and hear the events of these meetings, without the issues of extended travel or limited office space.